Why are some people more interesting to listen to than others?

They have probably mastered the skills of oratory and rhetoric.

Oratory: The ability to project our thoughts through the effective use of voice and body language.

Rhetoric: Our choice of words and how  we put them together.

Most people draft a presentation with pencil and paper or at a keyboard. Words are written down. It is not surprising that when read out, they sound like a reading. They are not words crafted to be heard.

We introduce you to the skills of constructing a presentation and emphasise the rhetorical tricks of the trade. They provide imagery in the speech, energise an audience, provide rhythm and make delivery much easier. Excellent material for marketing, tendering, press releases and motivating clients and colleagues.

• Reversal phrasing: "I was born in a slum, but the slum was not born in me." Jesse Jackson.

• Alliteration - repetition of sound:  "I came, I saw, I conquered." Julius Caesar.

• Contrasting: "That's one small step for man: one giant leap for mankind." Neil Armstrong.

• Comparisons: "For better or for worse, for richer or for poorer.." Marriage vows.

• Rhetorical questions: "What stands in our way? The prospect of another winter of discontent." Margaret Thatcher.

• Rule of three: "I have a dream, I have a dream, I have a dream."  Martin Luther King.